Unlocking the Future of Digital Marketing: Strategies for 2024-2025

Show Notes

Join us for a deep dive into the dynamic world of digital marketing with Rebecca Vickers, VP of Operations at FMO Media. As the landscape shifts towards short-form content and AI’s growing influence, Rebecca emphasizes the importance of balancing quality and value in content production. We explore strategies for maintaining marketing efforts during economic downturns, the evolving social media landscape, and the critical role of email marketing in building lasting relationships. Drawing from her unique background in theater, Rebecca shares practical tips for content creation, advocating for a “document, don’t create” mindset. Whether you’re a seasoned marketer or just starting out, this episode is brimming with insights and trends to help you thrive in 2024-2025.

Welcome back to Digital Coffee: Marketing Brew! I’m your host, Brett Deister, and today we’re joined by Rebecca Vickers, VP of Operations at FMO Media. Rebecca brings a wealth of knowledge in digital marketing, and we’ll cover everything from the rise of short-form content to essential content creation tips, like adopting a “document, don’t create” mindset.

In this episode, we discuss balancing quality and value in content production, navigating the impact of AI on SEO, and the importance of maintaining marketing efforts during economic downturns. Rebecca also shares insights on the evolving social media landscape, email marketing, and the challenges of service industry marketing. Plus, hear about her unique background in theater and some fun coffee anecdotes.

Whether you’re a marketing pro or just starting, this episode is packed with tips and trends for 2024-2025. Grab your coffee and tune in for a stimulating conversation on Digital Coffee: Marketing Brew!

Takeaways:

• Rebecca emphasizes the importance of balancing quality and value in content production, especially in the current economic climate.
• Short-form content is dominating the digital landscape, compelling marketers to adapt their strategies accordingly.
• AI’s role in SEO is evolving, making it crucial for businesses to stay informed about trends.
• Maintaining marketing efforts during economic downturns is vital for brand visibility and awareness.
• The rise of personalized content is essential, as consumers seek genuine connections with brands.
• Email marketing remains a powerful tool, allowing businesses to maintain direct contact with their audience.

Links referenced in this episode:

• fmomedia.com

Companies mentioned in this episode:

• FMO Media
• Google
• Netflix
• TikTok
• Instagram
• Facebook
• Twitter
• LinkedIn
• Grammarly
• Midjourney
• 11 Labs
• Neverbounce

Tagged as:
AI in marketing audience targeting client relationship management content creation tips content repurposing creative content strategies digital marketing trends email marketing best practices Instagram algorithms LinkedIn newsletters marketing automation tools marketing operations Personal Branding Rebecca Vickers SEO strategies small business marketing social media engagement TikTok marketing strategies video marketing

About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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