Unlocking SEO Success: The Power of Local Searches and Map Apps

Show Notes

Engaging with a vibrant mix of humor and expertise, Brett Deister and Cash Miller unravel the complexities of digital marketing in a world where local searches and podcasts are increasingly intertwined. The conversation kicks off with a light-hearted exchange about coffee preferences, setting a friendly tone before diving into the serious business of SEO and digital marketing. Cash shares his extensive journey in the industry, from founding a successful agency to venturing into podcast production, highlighting how these platforms serve as powerful tools for content marketing and audience engagement.

As they dissect the evolution of SEO, Cash emphasizes that while the landscape may appear to shift frequently, the core principles—such as optimizing for local searches and understanding the nuances between different types of SEO—remain relatively unchanged. The podcast also explores the notion that traditional marketing strategies still hold value, as understanding customer behavior is key to crafting effective digital strategies. With practical advice and actionable insights, this episode equips listeners with the knowledge they need to navigate the complexities of modern marketing and position themselves for success.

Takeaways:

• Local SEO strategies have evolved significantly, emphasizing the importance of map applications over traditional organic searches.
• Podcasts serve as a powerful networking tool, allowing marketers to connect with industry leaders and build community.
• Understanding user behavior is crucial in digital marketing; most local searches now occur via mobile map apps.
• Content creation remains central to marketing, but the rise of AI content tools is changing the landscape.
• Marketers must adapt to the nuances of varying SEO categories, distinguishing local, organic, and e-commerce strategies.
• Building a focused podcast can enhance personal branding and create valuable connections within specific industries.

Companies mentioned in this episode:

• Titan Digital
• HubSpot
• Starbucks

💬 Want to get involved? Leave us a comment, give us a ‘like,’ and follow us for more insights. Join our Locals for lively discussions, and if you’ve got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to “Digital Coffee: Marketing Brew” and let’s brew up some success together!

Tagged as:
AI in marketing audience engagement backlinks content creation digital marketing digital marketing evolution digital marketing trends google maps Local SEO marketing insights marketing strategies mobile search optimizing podcasts podcast production podcast SEO podcasting tips search engine optimization SEO social media marketing user behavior

About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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