Unlocking Podcast Success: Insider Secrets from Top Host Matt Brown

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Digital Coffee: Marketing Brew
Digital Coffee: Marketing Brew
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Show Notes

Join us as we explore the intricate world of podcasting with insights from industry expert Matt Brown, who has navigated this landscape for over a decade. Discover the critical business strategies that can elevate your podcast from obscurity to prominence in a sea of more than 3 million shows. Matt emphasizes the importance of authenticity and dedication, revealing that many aspiring podcasters quit after just a handful of episodes due to the hard work involved. He shares his proven methods for securing high-profile guests and leveraging your podcast as a powerful lead-generation tool. Whether you’re an experienced host or just starting out, this conversation is packed with actionable advice and strategies to help you thrive in the competitive podcasting arena.

Takeaways:

  • Most podcasters quit after just a few episodes due to the workload involved.
  • Authenticity is crucial in building trust and attracting high-profile guests for your show.
  • Using a podcast as a lead generation tool can significantly enhance business networking opportunities.
  • Video content can greatly expand your podcast’s reach and engagement across different platforms.
  • Many new podcasters overlook the importance of building their personal brand online.
  • Understanding the right metrics to track can help podcasters focus on meaningful growth.

Links referenced in this episode:

Companies mentioned in this episode:

  • Riser
  • QuickBooks

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About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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Timestamp

  • fast_forward00:00:15 - Welcome to Digital Coffee Marketing Brew
  • fast_forward00:00:58 - Introducing Matt Brown: The Podcasting Expert
  • fast_forward00:02:48 - The Challenges of Podcasting: Why Most Quit
  • fast_forward00:08:02 - Understanding Podcast Monetization
  • fast_forward00:10:32 - Building Credibility Through Podcasting
  • fast_forward00:13:46 - The Importance of Email Marketing for Podcasters
  • fast_forward00:19:05 - Crafting an Engaging Guest Pitch
  • fast_forward00:23:03 - Navigating the Podcast Landscape as a New Podcaster
  • fast_forward00:44:45 - The Future of Podcasting: Trends to Watch
  • fast_forward00:47:51 - Thank You for Listening!

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