Unlocking Local SEO: Master Your Google Business Profile

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Digital Coffee: Marketing Brew
Digital Coffee: Marketing Brew
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Show Notes

Today’s discussion delves into the often overlooked yet powerful tool of Google Business Profiles, which can significantly enhance your local SEO and drive business growth. Marilyn Jenkins reveals how to claim, verify, and optimize your profile, ensuring you stand out in a competitive landscape. You’ll learn advanced strategies for leveraging AI to boost your content and address common challenges like duplicate listings. With insights from her new book, Marilyn offers practical steps that both local business owners and digital enterprises can implement to maximize their online presence. Grab your coffee as we explore actionable advice that will help you thrive in Google’s ecosystem!

Takeaways:

  • Claim and verify your Google Business Profile to prevent competitors from taking it.
  • Consistently add content, like photos and updates, to your Google Business Profile weekly.
  • Utilize AI tools to generate FAQs and blog posts for your Google Business Profile.
  • Engage with reviews professionally, responding to both positive and negative feedback.
  • Regularly monitor insights in your Google Business Profile to understand customer interactions.
  • Optimize your profile to enhance local SEO and increase visibility in Google search results.

Links referenced in this episode:

Companies mentioned in this episode:

  • Google
  • Starbucks
  • Facebook
  • Instagram
  • YouTube
  • Waze
  • Etsy

💬 Want to get involved? Leave us a comment, give us a ‘like,’ and follow us for more insights. Join our Locals for lively discussions, and if you’ve got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to “Digital Coffee: Marketing Brew” and let’s brew up some success together!

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Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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Timestamp

  • fast_forward00:00:00 - Introduction to Google Business Profiles
  • fast_forward00:00:04 - Understanding the Importance of Reviews
  • fast_forward00:00:12 - The Google Maps Three-Pack Explained
  • fast_forward00:00:25 - Claiming and Verifying Your Google Business Profile
  • fast_forward00:00:29 - Maximizing Your Google Business Profile
  • fast_forward00:06:54 - Optimizing Your Profile with Regular Updates
  • fast_forward00:09:28 - Using AI for Content Creation
  • fast_forward00:14:15 - Addressing Duplicate Listings and Verification Issues
  • fast_forward00:15:42 - Future Trends in Google Business Profiles
  • fast_forward00:20:56 - Conclusion and Final Thoughts

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