Unlocking Digital Success: SEO Strategies for 2024 with Brandon Leibowitz

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Digital Coffee: Marketing Brew
Digital Coffee: Marketing Brew
Show Notes arrow_drop_down

Show Notes

Join Brett Deister and digital marketing expert Brandon Leibowitz as they delve into the ever-evolving landscape of SEO and digital marketing. Brandon emphasizes the critical role of AI in shaping marketing strategies for 2024, including how it can enhance content creation and engagement. The conversation explores the challenges of email marketing and the importance of offering value to build strong customer relationships. Additionally, they discuss the necessity of leveraging data and analytics to maximize return on investment and maintain a competitive edge. Tune in for practical insights and strategies that can help businesses thrive in the digital realm.

Takeaways:

  • Embrace AI tools in digital marketing but use them as a supplement, not a crutch.
  • Understanding your audience is crucial; focus on platforms where they engage most.
  • Create valuable content that answers user queries to boost shareability and SEO rankings.
  • Backlinks remain essential—prioritize quality over quantity to enhance your site’s authority.
  • Engaging video content is increasingly important; it dominates social media and user preferences.
  • Utilize data analytics from tools like Google Analytics to refine your marketing strategies.

Links referenced in this episode:

Companies mentioned in this episode:

  • SEO Optimizer
  • Starbucks
  • Google
  • Bard
  • Ahrefs
  • Semrush
  • Moz

💬 Want to get involved? Leave us a comment, give us a ‘like,’ and follow us for more insights. Join our Locals for lively discussions, and if you’ve got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to “Digital Coffee: Marketing Brew” and let’s brew up some success together!

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Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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Timestamp

  • fast_forward00:00:13 - Introduction to Digital Coffee Marketing Brew
  • fast_forward00:00:21 - The Importance of SEO and Digital Marketing
  • fast_forward00:00:57 - Guest Introduction: Brandon Leibutz
  • fast_forward00:02:44 - Trends Shaping Digital Marketing in 2024
  • fast_forward00:03:51 - Leveraging AI in Marketing Strategies
  • fast_forward00:04:20 - Choosing the Right Social Media Platforms
  • fast_forward00:05:58 - Creating Engaging Video Content
  • fast_forward00:06:55 - Building Quality Backlinks Safely
  • fast_forward00:08:28 - Ad Strategies in the Age of Ad Blockers
  • fast_forward00:09:55 - Exploring Podcast Advertising Opportunities
  • fast_forward00:17:19 - Best Practices for Email Marketing
  • fast_forward00:19:03 - Leveraging Data for SEO Success
  • fast_forward00:22:25 - Final Thoughts and Takeaways
  • fast_forward00:22:53 - Outro and Next Episode Preview

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