Unlocking B2B Success: Strategies for 2024 with Alex Love

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Digital Coffee: Marketing Brew
Digital Coffee: Marketing Brew
Show Notes arrow_drop_down

Show Notes

Unlock the secrets of B2B marketing as Brett Deister engages in an insightful conversation with marketing expert Alex Love from Riva Solutions. They delve into cutting-edge strategies and AI insights that will shape B2B marketing in 2024, emphasizing the importance of humanizing content and leveraging employee-generated insights. Alex shares her extensive experience, shedding light on the delicate balance of marketing within the government contracting space and the effective use of platforms like LinkedIn for relationship building. Discover actionable tips to enhance your B2B engagement and navigate the evolving landscape of digital marketing. Stream now to stay ahead of the curve and elevate your marketing strategies!

Takeaways:

  • Building a strong B2B marketing strategy requires a focus on digital content and relationship building.
  • Leveraging employee-generated content can enhance engagement and expand your marketing reach effectively.
  • Utilizing LinkedIn for community building and engagement is crucial in B2B marketing efforts.
  • Informal video content is becoming increasingly important, moving away from highly polished production.
  • Training all employees to share and engage with company content can amplify visibility.
  • AI tools like ChatGPT should be used as assistants, not replacements for human creativity.

Companies mentioned in this episode:

  • Riva Solutions
  • Dunkin
  • Costco

💬 Want to get involved? Leave us a comment, give us a ‘like,’ and follow us for more insights. Join our Locals for lively discussions, and if you’ve got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to “Digital Coffee: Marketing Brew” and let’s brew up some success together!

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About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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Timestamp

  • fast_forward00:00:34 - Intro to Digital Coffee: Marketing Brew
  • fast_forward00:00:52 - Meet Alex: Marketing Expert at Riva Solutions
  • fast_forward00:02:10 - The Fun Side of Government Contracting
  • fast_forward00:04:10 - Effective B2B Marketing Strategies
  • fast_forward00:05:22 - Leveraging LinkedIn for B2B Relationships
  • fast_forward00:07:51 - Building Community through Employee Engagement
  • fast_forward00:09:54 - Content Types that Drive Engagement
  • fast_forward00:15:17 - Navigating AI in Marketing
  • fast_forward00:21:00 - Trends in B2B Marketing for 2024
  • fast_forward00:22:55 - Outro and Final Thoughts

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