Unlocking Agency Growth: Corey’s Blueprint for Escaping Founder-Led Sales

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Digital Coffee: Marketing Brew
Digital Coffee: Marketing Brew
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Show Notes

The future of AI in marketing is set to transform outreach strategies, making it increasingly essential for agencies to build relationships before making contact. Host Brett Deisser welcomes Corey Quinn, a former CMO of Scorpion and an agency coach, who shares insights on how agencies can escape the founder-led sales trap and focus on scaling revenue. Corey emphasizes the importance of specializing in vertical markets to sharpen positioning and implement effective go-to-market strategies. The discussion also highlights the role of AI in content creation, competitive analysis, and streamlining standard operating procedures. Additionally, they explore the necessity of customer intimacy and the establishment of client advisory boards to maintain trust and avoid potential pitfalls in client relationships.

Takeaways:

  • AI’s impact on marketing will escalate in the next few years, requiring strategic adaptation.
  • Success in B2B marketing involves establishing relationships before initiating outreach to potential clients.
  • Agencies should focus on vertical markets to differentiate themselves and enhance sales effectiveness.
  • A peanut butter strategy in marketing spreads resources too thin; specialization is essential.
  • Customer intimacy is crucial in maintaining trust and avoiding missteps with clients.
  • Using AI for competitive analysis can help agencies identify unique positioning in the market.

Links referenced in this episode:

Companies mentioned in this episode:

  • Scorpion
  • Adobe
  • Broadcast.com
  • Pete’s Coffee and Tea
  • Art of Tea

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About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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