Revolutionizing Podcasting: Why Your Strategy Needs a PR Reboot

Show Notes

Podcasting needs a PR reboot, and in this episode of Digital Coffee: Marketing Brew, Brett Deister and Megan Dougherty dive deep into why humanizing your content could be the game-changing strategy you’ve been seeking. They explore the evolving landscape of podcasting, discussing essential metrics that matter beyond just downloads and the importance of understanding your audience’s behavior across different platforms. Megan shares insights on how businesses can leverage podcasts for relationship building and thought leadership while navigating the complexities of AI in content creation. With a focus on the future, they consider the balance between audio and video formats and the role of live sessions in the podcasting ecosystem. Join Brett and Megan as they provide actionable advice for integrating podcasting into your marketing strategy effectively.

Takeaways:

• Podcasting is evolving rapidly, and businesses should prioritize understanding their unique metrics for success beyond just downloads.
• Building relationships through podcasting can be more valuable than cold hard metrics, fostering trust and community engagement.
• AI is transforming podcast production, but the human element remains essential for authentic connections with audiences.
• Businesses need to approach podcasting strategically, assessing its potential impact on their overall marketing and communication goals.
• Experimenting with guest appearances before launching your own podcast can help gauge interest and fit for your brand.
• A solid podcasting strategy can enhance brand awareness, drive traffic, and support content distribution across various platforms.

Links referenced in this episode:

• podcastingforbusiness.com

Companies mentioned in this episode:

• Starbucks
• Folgers
• Corsair
• Elgato
• Road
• Mackie
• Adobe
• Final Cut Pro
• Capcut
• DaVinci Resolve
• Blackmagic

💬 Want to get involved? Leave us a comment, give us a ‘like,’ and follow us for more insights. Join our Locals for lively discussions, and if you’ve got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to “Digital Coffee: Marketing Brew” and let’s brew up some success together!

Tagged as:
AI in podcasting audience engagement audio content business podcasting content marketing digital marketing ethical AI in marketing humanizing content marketing strategy podcast analytics podcast guesting podcast industry trends podcast metrics podcast PR podcast production podcast sponsorship podcasting for businesses podcasting strategy relationship building video podcasts

About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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