Reviving the Roadside Stand: How Shannon Is Bringing Back Old-School Marketing

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Digital Coffee: Marketing Brew
Digital Coffee: Marketing Brew
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Show Notes

Shannon from Roadside Republic joins Brett Deister to discuss the revival of traditional roadside stands and the effectiveness of old-school marketing strategies. With over 11 years of experience in running produce stands, Shannon emphasizes the low barriers to entry for this business model and the potential for significant financial rewards. The conversation highlights the importance of storytelling in marketing, illustrating how connecting consumers to the origins of their food creates a deeper relationship and enhances customer loyalty. Shannon also shares her journey of creating a comprehensive course during COVID to empower others to embark on their own roadside business ventures. The episode explores the integration of modern hyperlocal and digital marketing techniques, showcasing how these approaches can attract and retain customers while fostering a sense of community around roadside engagement.

Takeaways:

  • Roadside stands offer a low barrier to entry, making them accessible for aspiring entrepreneurs.
  • The importance of storytelling in marketing can significantly enhance customer engagement and loyalty.
  • Integrating hyperlocal and digital marketing techniques can help roadside businesses attract new customers.
  • Creating a warm, inviting atmosphere fosters community connection and encourages customer retention.
  • Successful roadside stands leverage both impulse traffic and effective follow-up marketing strategies.
  • The experience of visiting a roadside stand is about more than just the produce; it’s about connection.

Links referenced in this episode:

Companies mentioned in this episode:

  • Roadside Republic
  • Michaels

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About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

More posts

Timestamp

  • fast_forward00:00:01 - The Old School Experience in Modern Business
  • fast_forward00:02:17 - The Roadside Stand Renaissance
  • fast_forward00:16:10 - The Power of Local Community Engagement
  • fast_forward00:19:30 - The Power of Storytelling in Business
  • fast_forward00:24:48 - The Roadside Stand Revolution

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