Navigating the New Age of Marketing: Insights from Craig Cooke

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Digital Coffee: Marketing Brew
Digital Coffee: Marketing Brew
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Show Notes

Are you ready to revolutionize your digital marketing game? Join Brett DEISTER as he welcomes industry expert Craig Cooke to discuss the critical theme of digital transformation, exploring how businesses can adapt from basic websites to leveraging cutting-edge AI technologies. Craig shares his entrepreneurial journey, highlighting how he pivoted from marketing independent music online to building a successful digital agency that thrived amidst changing market dynamics. Listeners will learn the importance of embracing new technology and the necessity of continuous experimentation in a rapidly evolving landscape. Tune in to discover how to stay ahead of industry trends and prepare for the future of marketing innovation!

Takeaways:

  • Craig Cooke emphasizes the importance of digital transformation in today’s marketing landscape.
  • Businesses must embrace AI tools to enhance efficiency and drive better results.
  • Marketers should focus on continuous learning to stay relevant in the evolving digital space.
  • Smaller companies have the advantage of being more agile and quick to adopt new technologies.
  • The convergence of AI and blockchain technology will reshape industries in the coming years.
  • Colleges need to update their curriculum to include emerging digital marketing trends and tools.

Links referenced in this episode:

Companies mentioned in this episode:

  • Apple
  • Starbucks
  • ExactTarget
  • Salesforce
  • Amazon

💬 Want to get involved? Leave us a comment, give us a ‘like,’ and follow us for more insights. Join our Locals for lively discussions, and if you’ve got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to “Digital Coffee: Marketing Brew” and let’s brew up some success together!

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Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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