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Mastering LinkedIn Strategies: Insights from Marketing Expert Ann Carden

Digital Marketing Episode 36 November 5, 2024

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Digital Coffee: Marketing Brew
Digital Coffee: Marketing Brew

0 Followers 51 Episodes

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Show Notes

Unlock the secrets to becoming a micro-influencer and enhancing your LinkedIn presence in this week’s episode of Digital Coffee Marketing Brew. Brett Deister sits down with marketing expert Ann Carden, who shares invaluable insights on leveraging AI to elevate your marketing strategy while maintaining that essential human touch. Discover how strategic content creation can pre-sell your services and position you as a trusted authority in your field. Ann emphasizes the importance of building strong brand positioning and utilizing high-impact marketing strategies to gain credibility and trust. Join us as we explore actionable steps to raise your marketing game and stand out in a crowded marketplace.

Takeaways:

  • Building a powerful brand requires strong positioning in the market to attract clients.
  • Micro-influencers can effectively establish authority and credibility within their niche.
  • Creating valuable content is essential for pre-selling services and building trust with potential clients.
  • Utilizing LinkedIn strategically can serve as a robust platform for professional branding.
  • AI serves as a valuable tool in marketing but cannot replace the human element.
  • Engaging with your audience through live events and personalized messages enhances connection and reach.

Links referenced in this episode:

💬 Want to get involved? Leave us a comment, give us a ‘like,’ and follow us for more insights. Join our Locals for lively discussions, and if you’ve got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to “Digital Coffee: Marketing Brew” and let’s brew up some success together!

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Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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Timestamp

  • fast_forward00:00:10 - New episode featuring influencer and content marketing.
  • fast_forward00:00:41 - Introduction to Influencer Marketing
  • fast_forward00:03:27 - "Become the influencer in your niche market."
  • fast_forward00:03:42 - Becoming a Micro-Influencer
  • fast_forward00:04:47 - The Importance of Positioning
  • fast_forward00:06:08 - Building Your Content Strategy
  • fast_forward00:08:23 - Optimized content drives sales and presells buyers.
  • fast_forward00:09:47 - Leveraging LinkedIn for Influence
  • fast_forward00:13:11 - LinkedIn newsletter replaces article, gains more reach.
  • fast_forward00:16:12 - LinkedIn is essential for business and professionals.
  • fast_forward00:19:05 - Approach with value to get positive response.
  • fast_forward00:21:13 - Influence through right message and strategy.
  • fast_forward00:23:47 - AI's Role in Marketing
  • fast_forward00:24:46 - AI complements, not replaces, human expertise.
  • fast_forward00:28:41 - AI replaces jobs, but opportunities still exist.
  • fast_forward00:30:12 - Embrace disruption, thrive, be a leader.
  • fast_forward00:31:34 - Final Thoughts on Marketing Strategy
  • fast_forward00:31:56 - Outro and Wrap Up

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Welcome to the Digital Cafe Media Podcast Network, where each podcast is a unique blend of knowledge, entertainment, and inspiration crafted just for you. Our network serves as a virtual gathering place for diverse voices, expert insights, and captivating stories across a wide spectrum of topics, ensuring there’s something for every curious mind.

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