Logitech’s Woke Keyboard: A Case Study in Marketing Madness

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Digital Coffee: Gaming Brew
Digital Coffee: Gaming Brew
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Show Notes

Companies do not learn from their mistakes, and the latest example is Rockstar’s attempt to go woke with Grand Theft Auto 6. This episode dives into the repercussions of such decisions, emphasizing that when you go woke, you often end up broke. We also take a critical look at Logitech’s new inclusive product line, which seems to miss the mark entirely, leaving many questioning their target market. Additionally, we discuss the delays in Warhammer 40K: Darktide, the rising costs of VR technology from Meta, and the upcoming free game on Prime Gaming: StarCraft Remastered. Join us as we unpack these topics and explore the current state of the gaming industry, highlighting how companies continue to struggle with understanding their audience.

Takeaways:

  • The delay of Warhammer 40K Dark Tide highlights the industry’s focus on game polish and stability, learning from past failures.
  • Meta’s decision to raise VR headset prices demonstrates a misunderstanding of consumer demand in the gaming market.
  • Logitech’s new inclusive products may alienate their core audience, proving companies often misjudge their target market.
  • The upcoming Grand Theft Auto 6 may suffer creatively due to a focus on wokeness over humor and cultural satire.
  • Overwatch 2’s beta changes indicate ongoing struggles with character balance and gameplay strategies in team-based games.
  • The gaming industry continues to see a trend where companies pursuing social agendas often face financial repercussions.

Companies mentioned in this episode:

  • Logitech
  • Rockstar
  • AMD
  • Nvidia
  • Meta
  • Amazon
  • Experian

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About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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