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From Cold Coffee to Hot Leads: Mastering Human Connections in Marketing

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Digital Coffee: Marketing Brew
Digital Coffee: Marketing Brew
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Show Notes

Ready to revolutionize your marketing game? Join Brett Deister and guest Jon Weberg as they dive deep into the world of engaging B2B marketing. They emphasize the importance of creating content that not only entertains but also educates and entices your audience, making genuine human connections essential in today’s digital landscape. Jon shares valuable insights from his extensive experience in digital marketing and highlights why many businesses struggle with effective follow-up strategies. Discover how authenticity and a human touch can lead to better engagement and conversion rates, transforming your approach to marketing in the process. Tune in for actionable tips that will elevate your marketing efforts and help you connect with your audience like never before.

Takeaways:

  • Many businesses fail to follow up effectively, which is critical for customer engagement.
  • The three E’s of marketing—entertaining, educating, and enticing—are essential for success.
  • Authentic, genuine human connections are more impactful than hard selling in marketing.
  • Utilizing video content can significantly enhance engagement and conversion rates for businesses.
  • Hyper-focusing on one platform initially can yield better results before expanding to others.
  • AI tools can assist in content creation but should complement, not replace, genuine efforts.

Links referenced in this episode:

💬 Want to get involved? Leave us a comment, give us a ‘like,’ and follow us for more insights. Join our Locals for lively discussions, and if you’ve got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to “Digital Coffee: Marketing Brew” and let’s brew up some success together!

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Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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