From Coffee to Content: Boost Your Marketing Strategy with Keegan Carthy

Show Notes

Join host Brett Deisser as he engages in an insightful conversation with Keigan Carthy, founder and vision manager of a digital marketing firm specializing in content solutions for B2B, SEO, and PPC for local businesses. The episode emphasizes the growing significance of short form content and storytelling in content marketing, highlighting how brands can effectively connect with their audiences. Keigan shares valuable strategies for leveraging video content and social media platforms to enhance marketing efforts, while also discussing the importance of understanding the “why” behind a brand’s message. Additionally, the duo explores emerging trends for 2024, including the rising popularity of podcasts and interactive content. Grab your coffee and get ready to discover actionable insights that can elevate your content marketing strategy.

Takeaways:

• Short form content is essential for storytelling and engaging customers in 2023 and beyond.
• Understanding your business’s ‘why’ is crucial for differentiating from competitors in crowded markets.
• Utilizing a dollar-a-day strategy for social media boosts visibility to your ideal audience.
• Creating compelling video content requires a clear framework of hook, body, and call to action.
• Retargeting ads and value-driven content are key to converting viewers into paying customers.
• Podcasts remain an underutilized medium for building authentic connections with audiences in marketing.

Companies mentioned in this episode:

• Invisible People
• Habitat for Humanity
• Dennis Yu
• Jake Paul
• Rudy Mauer
• Lauren Tickner

💬 Want to get involved? Leave us a comment, give us a ‘like,’ and follow us for more insights. Join our Locals for lively discussions, and if you’ve got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to “Digital Coffee: Marketing Brew” and let’s brew up some success together!

Tagged as:
AI in marketing audience connection B2B marketing trends brand awareness content creation strategies content marketing customer engagement digital marketing strategies interactive content Local SEO marketing automation Personal Branding podcast marketing retargeting ads SEO for local businesses short-form content social media marketing storytelling in marketing video content strategy video marketing tips

About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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