From Clicks to Conversations: Measuring True Engagement in Email Marketing

Show Notes

Kendra Corman joins us to explore the evolving landscape of email marketing in the age of AI, debunking myths around email open rates, especially in light of iOS’s privacy updates. We dive into the importance of measuring true engagement through clicks and replies, rather than relying on unreliable open rates. Kendra shares best practices for crafting effective calls to action and emphasizes the power of speaking to one person for greater impact. We also discuss how A/B testing, enhanced by AI, can refine your subject lines and boost engagement. Plus, discover how tools like Constant Contact, Descript, and Riverside are revolutionizing content creation and email marketing strategies while navigating the challenges posed by AI transcription and the rise of video content.

Takeaways:

• AI is reshaping email marketing, making it crucial to engage with unique content.
• Email marketing remains powerful, yielding an impressive return on investment for businesses.
• Focusing on fewer calls to action in emails increases reader engagement significantly.
• Using AI tools can streamline content creation, but human touch is still essential.
• Measuring email success should prioritize clicks and replies over unreliable open rates.
• Building an engaged email list requires offering valuable incentives, not just subscriptions.

Companies mentioned in this episode:

• Chrysler
• Jeep
• ConvertKit
• Constant Contact
• Aweber
• Mailchimp
• Flodesk
• ExactTarget
• Descript
• Riverside
• Buzzsprout

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Tagged as:
AB testing AI in marketing audience engagement click-through rates Constant Contact content marketing Descript digital marketing strategies email calls to action email list building email marketing email open rates engagement metrics iOS privacy changes LinkedIn newsletters marketing automation podcast marketing privacy updates small business marketing video content strategy

About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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