Let’s just cut to the chase: if you’re not optimizing your game, what are you even doing? Seriously, this episode is all about how crucial it is for developers to get their act together and start optimizing their games for everyone, not just the high-end rigs. We’re diving into the wild world of 2026, where RAM prices are through the roof and building a PC feels like trying to find a unicorn in a field of horses. And don’t even get me started on the AAA studios—yeah, they’re still floundering, probably because they think throwing money at the problem will magically make it better. So grab your drink, kick back, and let’s roast these absurdities together as we navigate the future of gaming.
Takeaways:
- Optimization isn't just a buzzword; it's basically a survival skill for developers these days. Seriously, get it together!
- The gaming market is headed for a rough patch with rising prices and bloated AAA studios that can't figure out their mess. Good luck, folks!
- It's time for developers to stop relying solely on fancy AI and actually optimize their games for all systems. Like, hello?
- Expect some surprises in the indie gaming scene as AAA studios continue to fumble the bag. Let's hope they don't trip over their own feet!
- We might finally see a shift towards more affordable gaming hardware if these overpriced RAM and GPU prices ever calm down. Fingers crossed!
- Microsoft’s struggle in the gaming sector isn’t ending anytime soon. It’s like watching a slow-motion train wreck, and I can’t look away.
Companies mentioned in this episode:
- Microsoft
- AAA
- No Man's Sky
- EA
- DICE
- Battlefield
- Respawn
- Activision
- Steam
- Valve
- Ubisoft
- Tencent
- Nvidia
- AMD
- Intel
- Samsung
- Micron
- Stardocks
- Fences
- Start 11
- Eric Raiders
- Splitgate
- Cleared Hot
- Dispatch
- Grand Theft Auto
- Battlefield 6
- Bethesda
- CD Projekt Red
- Witcher 3
- Cyberpunk 2077
- Unreal
- Epic
- Steam Machine
- OpenAI
- Skhenix
Please, for the love of God, optimize your game.
Speaker AOptimize early.
Speaker AOptimize it often.
Speaker AOptimize your game.
Speaker AI don't even care if you use AI, just optimize it.
Speaker AExpect AAA studios to keep on hurting and not figuring out their budget issues because they can't figure out that probably about half of the employees need to be gone.
Speaker AExpect Microsoft to continue to lose in the gaming industry because they can't figure out how to actually make coins, quality games, or how to manage their own developers.
Speaker AExpect no Man's sky to keep on updating and giving value and giving the middle finger to every developer that can't figure out why no Man's sky is so popular.
Speaker AMmm, that's good.
Speaker AHey, welcome back to Digital Coffee Gaming Brew.
Speaker AI'm your digital barista, Brett Dyster.
Speaker AToday we're chatting about what 2026 has in store for gamers.
Speaker ACrazy RAM prices, older games, making a comeback, and why optimization is more important than ever.
Speaker AGrab your favorite brew, get comfy, and let's dive into the future of gaming together.
Speaker ALet's get the elephant out of the room.
Speaker AIt is basically not great for building a PC.
Speaker ANo matter which way you slice it.
Speaker AIt is pretty much terrible.
Speaker AIt is not good.
Speaker AAnd so we're going to have to deal with that issue for a few years, unfortunately, until a bubble finally burst in the AI sector, which it will.
Speaker ADo not think that they are immune to bubbles popping or anything like that.
Speaker AIt is going to eventually happen.
Speaker ANo, no one really knows exactly when it's going to happen, but there's always a certain point where it's just not sustainable anymore and there needs to be a course correction is probably the best way of saying it.
Speaker ASo it's going to suck to buy a PC, build a PC, do anything with that, even phones, tablets, laptops, consoles, we're all going to be hit by this.
Speaker AEven the Steam machine is not, probably not going to be as cheap as it should have been.
Speaker ASo this is where we're at on this specific time for that one.
Speaker ABut with that out of the way, there is some bright spots with it this time.
Speaker ADevelopers are actually going to have to optimize their game for low end to high end systems.
Speaker AIt's not going to be like, oh, we're just going to use dlss, FSR and everything will be good.
Speaker AAnd we don't have to really optimize it.
Speaker ANope, you're going to have to optimize it.
Speaker AI'm telling you developers right now, you're going to have to Optimize it for all gamers because we're not going to be buying or updating our systems for quite a while now.
Speaker AThis is the reality of it.
Speaker AIt's unfortunate that this has had to happen and we all get excited to actually build a new PC, but we're not going to be building new PCs for quite a while.
Speaker AThe only thing I recommend actually upgrading is either your cpu, your motherboard, or your psu.
Speaker AEverything else leave alone in your case.
Speaker AYou can upgrade the case too if you need to.
Speaker AEverything else leave alone.
Speaker AJust don't touch it because it's not worth it.
Speaker AEven DDR4 RAM is getting expensive.
Speaker ANo RAM is being untouched.
Speaker AI know, we're like, oh look, we still have our DDR4.
Speaker ANope, that's.
Speaker AThat's going to be expensive too.
Speaker ASo developers, heed my warning.
Speaker APlease, for the love of God, optimize your game.
Speaker AOptimize early.
Speaker AOptimize it often optimize your game.
Speaker AI don't even care if you use AI, just optimize it.
Speaker AWhat I'm also looking forward to, well, seeing what Battlefield 6 will do.
Speaker AIt's unfortunate that Vince lost his life last year.
Speaker AIt's very unfortunate thing.
Speaker AHe will be sorely missed and it is a huge gap within the leadership team within ea, especially since he oversaw Dice and Battlefield.
Speaker AHe also oversaw Respawn, which is his original development studio once he left Activision.
Speaker AAnd so we'll see what Apex is going to come up with.
Speaker ABattlefield is going to come up with because to be honest, it is.
Speaker AIt's.
Speaker AIt's not good.
Speaker AIt's unfortunate and it's not good.
Speaker ASo I'm excited to see what's going to actually happen, but I just, I'm not quite sure how long it's going to take until we kind of see how or what Vince's vision was and how it may have drifted.
Speaker ABut at least for season two looks promising.
Speaker AThere is several old maps coming with Metro, Strike of Kirkhand and Gulf of Omen and I think another one I can't remember and Wake island coming back as well.
Speaker AThey're going to have new maps as well.
Speaker ASo I hope the old maps have the old map feel and they're not condensed or shortened and need to stop doing that because Firestorm was great because it was a big map with long sight lines and you could actually deal with the snipers on the hill without having to snipe back.
Speaker ABut I digress on that one and I think we're going to see a bigger rise in more prominence of Independent AA Studios because of just how terrible AAA Studios have been, how terrible their games have been, and just not good at all.
Speaker AWe're also going to see Linux have its day in the sun because of what Steam is doing or Valve is doing.
Speaker AI should say Steam Machines, Steam Deck.
Speaker AThat is all in a good positive direction for Linux.
Speaker AI think it's finally going to give Microsoft its competition that it has been sorely lacking for quite a while because Microsoft has just been terrible at creating operating systems.
Speaker AWindows 11 is still not that great.
Speaker AI use Stardocks, Fences, Start 11 and everything else just to make it okay.
Speaker AIt's still not good, so it should be interesting what that's going to entail.
Speaker ANow for sales, I still foresee Eric Raiders just doing a really good job.
Speaker AIt has still been the number one sale since it's launched as a premium game.
Speaker ASo that is a very, very good sign.
Speaker AThe loser is going to be Splitgate is going to be a big loser.
Speaker AIt just has not hit or resonated with gamers and we have other games to play.
Speaker AI'm also foreseeing old school type games coming back like Cleared Hot has been a pretty good successful run.
Speaker ADispatch has been a sleeper hit as well.
Speaker ANo one expected that to do really well, but that has done really well.
Speaker ASo just expect old games or old ways of doing games.
Speaker ABeing new again should be interesting to see.
Speaker AMaybe we'll get Grand Theft Auto 6 this year.
Speaker AMaybe, maybe.
Speaker AOr they'll have to delay it to optimize it.
Speaker AActually for just about everything.
Speaker AExpect to see consoles remain the same but since the RAM storages see those prices go up.
Speaker ASee prices significantly go up for GPUs see prices significantly go up for laptops see prices significantly go up for pre built which has already happened.
Speaker ATablets and everything else, it's all going to go up for the foreseeable future.
Speaker AMarketers, I implore you to find a marketing language that is all about saving money for the consumer because we just do not like where this is going.
Speaker AThank you Sam Altman for screwing us all over for your erotica.
Speaker AAI.
Speaker AI mean seriously, the least thing you the thing you didn't need to do was that one.
Speaker ABut you know we all got to suffer because of the AI addiction that a lot of people have.
Speaker AAnd it's addiction.
Speaker AI'm not saying never use it.
Speaker AI use AI, but I use it as a tool.
Speaker AI don't use it for this weird stuff or companionship or whatever.
Speaker AGet a dog.
Speaker AI highly recommend it get a dog.
Speaker AThey're way more enjoyable than AI anyways.
Speaker ALook at that.
Speaker AI would say that if rebuilts or companies are looking to sell computers can find a way to do a Steam like type device that is around or below $1,000 that will probably be the best thing you can do right now.
Speaker AI think we're going to see more of that and the towers are going to go bye bye for the foreseeable future.
Speaker AExpect to see more AM4 motherboards coming out in 2026 just because DDR5 is hard to get but still DDR4 is not going to be cheap RAM.
Speaker AIt's going to be cheaper, it's just not going to be cheap.
Speaker ASo there's that.
Speaker AExpect to see China flood the market with their RAM and GPUs because there is a vacuum which Nvidia, AMD, Intel, Samsung, Micron have left.
Speaker AExpect to see just surprises in this type of market because we got to see some companies going look at there's an opportunity here to to make money.
Speaker AWe got to seize on it and so expect to see that.
Speaker AI would also expect to see a backlash from AI just because of the prominence it's been getting for so long and people are starting to get tired of it.
Speaker ANot saying that it's not going to be useful at all, but expect to see an even more fervent camp of anti AI people in game development specifically because of how uncertain the gaming industry has been for the past two to three years with all the layoffs.
Speaker AI haven't seen too many layoffs towards the end of 2025, but expect to see more if they can't figure out a way to bring value to the gamer because now it's going to be about a value proposition and you're going to have to figure out how to bring value to the gamer.
Speaker AWe don't really care about battle passes too much anymore because the FOMO is old, very old.
Speaker AIf I miss it, oh well, expect to see battle passes remain forever so people can just unlock them which they should do in Battlefield 6.
Speaker AStop with this time limited thing.
Speaker AIt just doesn't work and it's annoying to try to have to complete this stupid stuff.
Speaker AJust leave it open for everybody to to complete.
Speaker AThat's all you have to do really.
Speaker AExpect to see some sleeper hits coming out.
Speaker AI mean I can't really dictate what's going to be coming out, but I expect some unsurprise surprising games coming out that people will not expect to actually be good and be pretty good.
Speaker AExpect AAA studios to keep on hurting and not figuring out their budget issues because they can't figure out that probably about half of the employees need to be gone.
Speaker AThere's going to be more cutting of it because of a EA went private and so they've incurred a bunch of debt to coincide with this and they're going to have to have studios say look, we do produce, we do make great games, we do make games that gamers want because that's what it's all going to be about.
Speaker ABecause investment groups, they do not mess around.
Speaker AIf you do not create a profit, if you are draining their coffers, expect you to not be around too much anymore.
Speaker AI. E. Sprinkles in LA that was a surprise for weird surprise in 2025.
Speaker ASprinkles is no more so expect expect more of that.
Speaker AI expect Ubisoft to be bought this year.
Speaker AI don't expect them to continue doing what they're doing because they haven't really been doing very well.
Speaker ASo expect Ubisoft to either be part of the private equity push from other private equities, seeing the money that it can bring, or to be sold off to another big publisher if it is allowed.
Speaker ABut expect something maybe Tencent will probably eventually just take it all over since they own quite a bit.
Speaker AExpect Microsoft to continue to lose in the gaming industry because they can't figure out how to actually make quality games or how to manage their own developers.
Speaker AExpect them to heavily push into AI and expect a heavily push back on that because I may not be fully against AI but I don't expect it to take control of everything.
Speaker AAnd if you do that you are insane.
Speaker AExpect some rumors or some rumblings on just Halo and what new Halo stuff's going to be coming out.
Speaker AAnd I'm gonna say this.
Speaker AExpect something new from Bethesda finally.
Speaker AI think we're finally gonna it's about time to finally get something new because Bethesda needs to start making something except except for remasters upon remasters of Prime Mirror Masters.
Speaker AExpect if there is going to be a Starfield 2.0 to be released this year, I don't foresee it really moving the needle anymore because of the damage done from when it was released when it was supposed to be this newly engaging game with thousand with a thousand plants to explore became a very boring slog of the same planet you explore a thousand times.
Speaker AExpect no Man's sky to keep on updating and giving value and kind of giving the middle finger to every developer that can't figure out why no Man's sky is so popular, Expect embark to keep on killing it in the gaming industry.
Speaker AI mean, there are former Battlefield devs and expect people to start not really liking Nvidia too much anymore.
Speaker AI expect AMD's 97 series card to be more popular just because of the price point.
Speaker AIt'll probably do.
Speaker AIt'll be cheaper for the most part and still better than what Nvidia will offer because they don't offer very much because all they care about is AI.
Speaker ANow this is a big wow thing.
Speaker ABut expect a huge significant pullback from Nvidia in the gaming market.
Speaker AI don't think they care too much about us anymore.
Speaker AI think we're kind of just their afterthought now because of AI.
Speaker ASo expect some type of announcement of pulling back on development from graphics cards or something like that, which wouldn't be a big surprise.
Speaker ASo expect something I think we should expect finally the 9850x3D to be out since there's been rumors upon rumors upon rumors.
Speaker ASo I think that will be something to look forward to.
Speaker AExpect HTDS to actually come back in favor just because of.
Speaker AWell, NVMEs are not cheap and HDDs are going to be the way of the future only because they're forcing it upon us.
Speaker AAnd another thing for developers, stop forcing us to use NVMEs just to make your game faster.
Speaker ANope, you got to do it for htds now.
Speaker AYou got to go back to the old school way, make sure that it is optimized for either one.
Speaker AAnd it's not mandatory to have use of nvmes.
Speaker AIt's dumb.
Speaker AIt's expensive now.
Speaker AIt is very expensive.
Speaker AIt was expensive before, but now it's extremely expensive.
Speaker ASo expect gamers want to be able to game on whatever way to store the data.
Speaker AEither NVMEs, SSDs which are not really NVMEs, or still the SATA SSDs or HDDs.
Speaker AAnd well, to be honest with you, I just expect the gaming industry to be the gaming industry.
Speaker AIt's just gonna churn along.
Speaker AIt's just gonna be doing what it's gonna be doing.
Speaker ASo some new games that are going to be successful.
Speaker AI don't think Marathon's going to move the needle as much as people think it is.
Speaker AI think it's just another generic extraction shooter with weird visual art styles.
Speaker AYes, they made it prettier from the Alpha, which I guess is cool.
Speaker AAnd then expect from CD Projekt Red is, well, another DLC for Witcher 3 and another DLC for Cyberpunk 2077 even though they said they were done, they just can't say no to it, which I'm all favor for.
Speaker AIf they can make quality stuff still from their red engine, which I don't think they should have ever abandoned, they should try to make it for that.
Speaker AI know they have a new licensing agreement with Unreal but I think it's stupid because unreal just their 5 engine has just been terrible and I think Unreal and Epic in general needs to really hunker down and optimize this thing for everybody.
Speaker AExpect Steam to be dominant even this year being even more dominant with the Steam machine coming out as well.
Speaker AExpect the steam machine to sell quite quickly and being around 700 $800 but having low supply and no RAM is going to be very short supply of all of that.
Speaker AExpect to see more.
Speaker AI would say if pre builts are smart they will follow the Steam machine model and figure out a way of utilizing RAM to its effectiveness and utilizing the small space to still make money.
Speaker AAnd say screw you to Samsung, Skhenix, OpenAI and Micron because OpenAI sucks.
Speaker AI hate them taking 40% of the global market share of RAM.
Speaker AScrew you Sam Altman and expect to have no very low low supply or no supply for rams because the government just doesn't care about the regular citizen.
Speaker AAll in all I think we're just gonna have a mediocre year in gaming.
Speaker AI don't think it's gonna be terrible, I don't think it's gonna be great.
Speaker AI think we're gonna have a good snapshot of good moments in gaming.
Speaker ABut since we kind of have this weird thing of data centers and.


