Brewing Marketing Insights: AI, TikTok, and the Future of Social Media

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Digital Coffee: Marketing Brew
Digital Coffee: Marketing Brew
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Show Notes

Brett Deister welcomes marketing expert Neal Schaffer to discuss the transformative impact of TikTok and the revolutionary potential of AI in marketing. The conversation dives into how social media platforms are evolving, with a particular focus on understanding different generations’ engagement and the ethical dilemmas marketers face in this landscape. They also explore the importance of podcasting as a powerful tool for relationship building and content creation, highlighting its unique ability to connect with audiences on a deeper level. As they navigate through the latest trends, including the influence of Elon Musk’s tweets, Brett and Neal emphasize the need for marketers to adapt and innovate in an ever-changing digital environment. Grab your favorite cup of coffee and get ready to brew some valuable marketing insights in this engaging discussion.

Takeaways:

  • TikTok has emerged as a significant disruptor in the social media landscape, forcing platforms to adapt to short-form video.
  • AI is revolutionizing marketing, making it more accessible for small businesses and entrepreneurs to create content effectively.
  • The ethical implications of using AI in marketing are complex and require careful consideration from marketers.
  • Podcasting offers unique opportunities for relationship building with thought leaders and potential clients in various industries.
  • Understanding different generational perspectives on social media is crucial for effective marketing strategies today.
  • Live streaming adds a new dynamic to podcasting, enhancing audience engagement and content creation.

Companies mentioned in this episode:

  • Twitter
  • YouTube
  • Google
  • TikTok
  • LinkedIn
  • Facebook
  • Instagram
  • Reddit
  • Clubhouse
  • Jasper
  • Streamyard
  • Appsumo
  • DaVinci Resolve

Neal on PR 360

Audio EP 1

Audio EP 2

Video EP

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About the author call_made

Brett Deister

Brett Deister is a seasoned professional in the realm of podcasting, with expertise in hosting, editing, and producing engaging audio and video content. Hailing from California, Brett's journey into the podcasting world was fueled by his passion for communication, public relations, and marketing. During his time at Digital Cafe Media, Brett has led the creation of over 300 podcast episodes for various clients, demonstrating his proficiency in all aspects of podcast production. His ability to craft compelling stories and offer valuable insights into the strategic and creative elements of podcasting has earned him accolades and recognition within the industry. With a background in public relations and marketing, Brett brings a unique blend of skills to his work, enabling him to offer expert advice on launching and managing successful podcasts. He possesses a keen understanding of content creation, audience engagement, and digital marketing strategies, making him a sought-after consultant in the podcasting landscape. Brett's dedication to his craft is evident in his track record of achievements, including increasing podcast downloads, winning industry awards, and building a strong following for his own podcast series. His commitment to excellence and his ability to blend creativity with technical expertise make him a valuable asset to any podcasting venture. In addition to his podcasting endeavors, Brett has experience in digital marketing, brand management, and project management. His multidisciplinary background equips him with a holistic approach to content creation and audience engagement, enabling him to deliver exceptional results for his clients. Overall, Brett Deister's passion for podcasting, combined with his diverse skill set and industry experience, positions him as a dynamic and innovative professional in the world of digital media and content creation.

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Timestamp

  • fast_forward00:00:12 - Intro to Digital Coffee Marketing Brew
  • fast_forward00:00:14 - Meet Neil Schaffer: Marketing Expert
  • fast_forward00:00:54 - The Coffee Debate: How Much Do We Drink?
  • fast_forward00:01:57 - Neil's Journey in Digital Marketing
  • fast_forward00:03:22 - The Current State of Social Media
  • fast_forward00:04:41 - TikTok: The Disruptor in the Industry
  • fast_forward00:07:25 - The Role of AI in Marketing
  • fast_forward00:23:25 - Ethics in Marketing: Finding the Balance
  • fast_forward00:31:41 - The Value of Podcasting for Marketers
  • fast_forward00:35:39 - YouTube and Google Podcasts: The Future of Audio
  • fast_forward00:47:51 - Conclusion and Final Thoughts

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