3 Fun Facts:
1. Zeke Camusio drinks both coffee and tea—coffee in the morning and tea at night—but prefers strong Italian espresso, especially Lavazza!
2. A whopping 61% of conversions are shared by more than one advertising platform, making attribution really tricky.
3. Before the internet, marketers still ran ad experiments using incrementality testing and media mix modeling—old-school marketing science!
Key Themes:
1. Challenges with marketing attribution accuracy
2. Importance of data-driven decision making
3. Reliability issues in platform-provided metrics
4. The impact of third-party cookie deprecation
5. Benefits and limitations of AI in attribution
6. Cost-effective attribution strategies for small businesses
7. Evolving privacy regulations’ influence on marketing
Related Videos
Building Trust: Apology, Action, and Transparency
Spilling tea on trust! ☕️ Your response to a crisis is EVERYTHING. Own it, fix it, be transparent AF. Avoid blame-game at all costs! Trust is built (or broken) in those crucial moments. #Accountability #TrustIssues #LeadershipLessons #TransparencyMatters #NoMoreExcuses #Accountability #TrustIssues #...
Crisis Response: Rebuilding Trust Through Action
Crisis management isn't just about damage control; it's about building trust. Own your role, take decisive action, communicate transparently, and demonstrate real change. Your response to a crisis can either shatter trust or become the foundation for stronger relationships. Learn how to navigate cri...
SEO Investment: Understanding Timelines and Avoiding Scams
SEO: Is it a scam or just REALLY patient? 🤔 You might be throwing money into the void for months before seeing results! 💸 But hey, at least you'll have a good story to tell... or a really well-optimized site. Maybe. 😉 #BusinessTips #AI #TrioSEO #SEOTips #Marketing #MarketingStrategy #AISearch #Li...