Takeaways:
ā¢ Building a strong B2B marketing strategy requires a focus on digital content and relationship building.
ā¢ Leveraging employee-generated content can enhance engagement and expand your marketing reach effectively.
ā¢ Utilizing LinkedIn for community building and engagement is crucial in B2B marketing efforts.
ā¢ Informal video content is becoming increasingly important, moving away from highly polished production.
ā¢ Training all employees to share and engage with company content can amplify visibility.
ā¢ AI tools like ChatGPT should be used as assistants, not replacements for human creativity.
Companies mentioned in this episode:
ā¢ Riva Solutions
ā¢ Dunkin
ā¢ Costco
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