In this episode, we explore:
• The challenges of founder-led sales
• Transitioning from generalist to vertical market specialist
• Building a durable competitive advantage
• Leveraging AI for agency growth
Fun Facts:
1. Cory helped grow Scorpion's revenue from $20M to $150M in just 6 years
2. He's the author of "Anyone Not Everyone," a guide for agency founders
3. Cory's a fan of both coffee and tea, often finishing his pot well into the afternoon
If you're an agency founder looking to escape the sales trap and scale your business, this episode is packed with actionable insights. We discuss the importance of focus, positioning, and empathy in building a successful agency.
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#leadgeneration #b2bleadgeneration #b2bpitfalls #b2bmarketingtrends #agencyfounderinsights
CHAPTERS"
00:00 - Discussing perceived dullness of B2B marketing.
01:00 - B2B Marketing Insights with Corey
02:21 - Coffee and Tea Preferences
04:13 - Corey's Background and Expertise
06:39 - CEOs must delegate sales to focus strategically.
09:56 - Niche in vertical markets with deep specialization.
14:44 - AI aids competitive analysis and content creation.
15:38 - Pitch essential SAAS value despite economic challenges.
20:00 - Use client advisory board for product feedback.