**Fun Facts:**
1. Did you know small influencers often deliver better ROI than big names? Dan explains why!
2. Podcasts bring surprising intimacy to influencer marketing, making them a hidden gem for certain niches.
3. Influencers aren’t just about reach—storytelling and engagement matter even more.
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Question - How can small businesses effectively start leveraging influencer marketing without an extensive budget, according to Dan Coughlin?
⏰ Timecodes ⏰
I00:00 - Intro
01:22 - What does Get Hyped do
03:01 - Influencer Marketing Trends
04:18 - AI Influencers Concerns
06:02 - Choosing the Right Influencer
08:24 - Micro vs Macro Influencer ROI
09:58 - Creating Influencer Guidelines
10:33 - Setting Expectations for Influencers
12:24 - Generational Influencer Marketing
14:15 - Influencer Marketing vs Social Ads
17:24 - Emerging Social Media Platforms
19:22 - Podcast Influencer Marketing Strategies
21:54 - Benefits of Partnering with Smaller Influencers
27:21 - Final Thoughts on Influencer Marketing
28:07 - Outro
#growthhacking #influencermarketingagency #contentmarketing #digitalmarketing #influencermarketing
About:
Digital Coffee: Marketing Brew is a dynamic and informative podcast that serves up a steaming cup of marketing insights and strategies in the digital realm. Just like your favorite morning coffee, this channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors.
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