From webinars and thought leadership to addressing compliance challenges and harnessing innovative tech like augmented reality and virtual reality, this conversation is packed with tips you can use right away. Plus, Ann shares her 20+ years of experience working with startups and financial planning companies to give you a behind-the-scenes look at what works (and what doesn’t) in real-world marketing campaigns.
**Fun Facts:**
1. Ann is a coffee enthusiast with a go-to Starbucks and Dunkin’ order—because caffeine fuels creativity!
2. Her scrappy, hands-on approach to marketing ensures every strategy is actionable and effective.
3. With a background spanning tech, financial services, and even animal health, Ann truly knows how to tailor messages for diverse audiences.
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Question - Anne mentions the importance of knowing your audience's location. How does this understanding impact the strategy for building brand awareness in the fintech sector?
⏰ Timecodes ⏰
00:00 - Intro
01:02 - Guest Introduction
01:36 - What do you do
02:18 - Challenges in Marketing Fintech
04:04 - Building Brand Awareness in Fintech
08:18 - Effective Customer Acquisition Strategies
10:20 - Educating Customers on Financial Products
13:21 - Leveraging Analytics for Marketing
14:49 - Compliance and Regulatory Best Practices
16:10 - Personalizing and Targeting Campaigns
18:13 - Emerging Trends in Fintech Marketing
19:39 - The Impact of Crypto on Marketing
20:13 - Measuring Marketing ROI
21:28 - Advice for New Fintech Startups
22:06 - Where to Find Ann
22:20 - Final Thoughts
22:40 - Outro
#influencermarketing #leadgeneration #linkedinleadgeneration #marketinganalytics #b2bleadgeneration
About:
Digital Coffee: Marketing Brew is a dynamic and informative podcast that serves up a steaming cup of marketing insights and strategies in the digital realm. Just like your favorite morning coffee, this channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors.
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