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When I first entered the world of marketing over a decade ago, I was caught up in the whirlwind of constant activity—always eager to produce, post, and engage. However, a recent episode of Digital Coffee: Marketing Brew with seasoned strategist Marcus Schaller got me rethinking everything. He opened my eyes to the concept of "pseudo productivity," and how much time we waste on superficial tasks instead of digging deep into what truly matters. Let’s unpack this conversation and how it can reshape our approach to B2B marketing. The Mirage of Busyness: Understanding Pseudo Productivity In today's fast-paced marketing world, we often hear the term pseudo productivity. But what does it really mean? Pseudo productivity refers to the phenomenon where individuals or teams focus on being busy rather than being genuinely productive. It’s a trap many marketers fall into, often due […]